What are #Hashtags?

A hashtag is a word or phrase lead by a hash mark. Using hashtags make your social media posts searchable and help you connect with your target audience. For example.. If you’re selling Enesco product and use #Enesco you’ve suddenly created another (and free) way to tell Enesco customers that you are an Enesco retailer! They can now see you are a retailer and can comment, share, and engage with your post. This is an easy way to drive new and extra traffic to your site and into your store.